On a mission to make sobriety cool and rebrand alcohol-free socialising is London’s Redemption bar. Hanging houseplants are draped down the pastel-coloured walls and a counter at the front of the shop displays neatly-decorated vegan cakes. In the bar at the back, a mostly young, female clientele sips on drinks that look like, and share names with, popular cocktails, but are entirely alcohol-free and made from fruit, veg and botanicals. The vibe is young, professional, Instagram-ready prosecco drinker – just without the prosecco. 

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