MoviePass seemed like it was too good to be true and, it turns out, it was.
It was a wild time for movie lovers and even casual movie-likers, but, it turned out the business model of charging customers $10 a month and then paying full price for their tickets didn’t pencil out.
“Over the past several months,” reads a message on the MoviePass website, “MoviePass™ worked hard to relaunch its groundbreaking subscription service and recapitalize the company. While we were able to relaunch the service for some of our subscribers with an improved technology platform, our efforts to recapitalize the company have not been successful to date.”
As the MoviePass glory days moved into legend, other frequent viewer programs from theater chains like Cinemark and Regal were created to give people who want to see multiple movies a month a little bit of a deal. But since those companies are all interested in making money, nothing like that epic deal — $10 for all the movies you can watch in a month — will likely be seen again.